Fake foods are a rage in Japan. There are streets in Japan lined with shops that sell fake foods. Incredible concept.
These faux food replicas have their advantage for which they are sold.
Windows lined with food replicas lead to an increase in the number of customer footfalls. At times, they may also cause an increase in the number of dishes ordered which eventually leads to increase in the bill amount. The centre of the window occupies focal attention; it also leads to many ordering that item out of curiosity. Above all, this kind of food arrangement by the window is still exclusive to Japan though America and other countries have adopted this culture.
Attractive displays catch the attention of passersby. Well decorated windows arouse customer interest and invites admiration. Appetizing displays stimulate the desire to taste what is on display leading ultimately to the customer stepping in to order.
It is an advertizing gimmick employed by restaurants and has been seen to be successful.
It is estimated that about 40% of those who stop by to admire step in. These food replicas resembling real food items in the world were originally made from wax, but now are made of non-biodegradable PVC. Almost everything including ice-creams and desserts can be created using food props.
They have a wide variety of uses these days. They are used as food props in movie sets and also as items of personal décor.
These are handcrafted, displaying great amount of dexterity. At times, these fake foods look so real that the visitor might be almost made to raise it to his mouth to eat it. From fake pancakes to a steaming cup of coffee, you can order for everything.
The fake food industry is worth billions of yen and one single restaurant may be selling items worth millions of yens.
With Thanksgiving round the corner, people may want to order, cookies, cupcakes, cakes, to satisfy your sugar cravings during the Holidays.
Pops and truffles can be made artificially too.
It is difficult to pass by a faux food display without stopping to admire it. While admiring such artworks, many get tempted to drop in and taste what they have just seen. Customers do not need to view the menu again and can order from the display. People often end up visiting again to try the other items on display.
These fake food items serve their purpose when arranged optimally using space and light.
Replica artists as they are referred to go to great lengths to create these plastic food items. An artist’s room usually looks like a kitchen. With knives to chop vegetables, adding curry powder to plastic curry, they do whatever possible to make the food as realistic as they can.
It is notable that most artists employed by the fake food industry are women. Cooking, shopping, eating comes naturally to them. Hence, it is believed that women make better artists than men. In addition, to be a good artist, attention to detail is a must. It is understood that such excellence has come with practice and patience.